Brand campaign

Campaign promoting ASO's Bravo program that encourages young professionals to be a part of the ASO's events. Bravo provides networking opportunities and membership benefits. This campaign was designed to appeal to a younger audience.

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Group members:

Laura Zarate

Grace Bae 

Arundhati Prasad

Moodboard:

Social: 

Outdoor:

Experience:

Response:

Membership: microsite

Merchandise: