A typographic digital advert through Instagram carousel for Spotify behind the lyrics. I chose the geek rock band Alt-J for their cryptic and amusing choice of words. In the mood board I used vibrant primary colours, fluidity through still photographs of ink and handwritten type. Finally, I wanted a collage-like feel to represent the layering in their music.

 

I came up with four images using a triangle as the central element which is the symbol of the band. (Alt-J on the keyboard is ∆)

 

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