Re - brand
Jiffy Mix logo, packaging & re-branding was an in class project at SCAD Atlanta.
I explored various options with the identity design of the brand, trying to transform its perception and add to its personality.
The new packaging for the muffin and cake mix is in bright pink and jiffy blue, with an additional 'Weekend Muffin Pack'.
The last part of the project was a webpage promoting Jiffy's history,
brand and products.
webpage sample on: